About us

Merlin's Magic Wand provides magical experiences at Merlin attractions. We aim to give children who are seriously ill, disabled or disadvantaged the opportunity to enjoy attractions that they may otherwise not have been able to.

Since being established in 2008, Merlin’s Magic Wand has made over 110,000 children and their families smile, a figure that is growing daily. We have helped families to create happy memories of magical days out.

Merlin's Support

Merlin Entertainments Group support the charity by donating tickets to attractions, resources and financial support.

Merlin will also be supporting the Charity with other fundraising activities at their attractions during the year, including initiatives by employees at all Merlin locations and activities with guests.

The Attractions

Merlin currently comprises of over 90 attractions worldwide including the following brands:

Find out more about Merlin at www.merlinentertainments.biz.

An international charitable trust

Merlin’s Magic Wand has been established as a charitable trust and is registered with the UK Charities Commission, registration number 1124081.

Merlin's Magic Wand Trustees Limited is a company incorporated in England and Wales with Registered Number 06511344. The registered office is located at 3 Market Close, Poole, Dorset BH15 1NQ.

The Charity is run by a Board of Directors (Andrew Carr, Colin Armstrong and Adrian Mahon) who administer the funds and grant awards. Awards may be made in any of the countries in which Merlin operates.